Florence - Oregon Coast Visitors Association

Florence

Located on Highway 101 on the central Oregon Coast (in fact, almost at the exact center) is Florence—Oregon’s Coastal Playground. Big sand dune adventures (dune buggies, ATVs, sandboarding, camping) are near the top of the list of things to do. But with miles and miles of uncrowded beaches there is horseback riding, beachcombing, tide pooling, kite flying, boogie boarding, surfing, kiteboarding, and romantic sunset beach walks. Oh, and there are ancient forests for hiking, foraging, biking, and finding waterfalls. In between there are more than a dozen pristine lakes within a dozen miles, the Siuslaw River, and all kinds of fishing, crabbing, and clamming. If in-town adventure is more your style, there is a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. World-class golf, museums, an antique district, casino gaming, and a public events center with international caliber shows round out the offerings.

Featured activities

  • Wildcat Creek Covered Bridge

    Florence, Oregon 97439

    The Wildcat Bridge is located on a small winding road a short distance from Highway 126. From the bridge site where Wildcat Creek flows into the Siuslaw River, Stagecoach Road hugs the hillside until it drops into the narrow plain at Swisshome. Stagecoach Road was the original road to the coast, but was bypassed after the Linslaw Tunnel and Mapleton Bridge were built in the 1930s. The nearby Austa boat ramp provides access to the river for fishermen on the Siuslaw River. The bridge was closed for repairs several times in the 1980s and in the autumn of 2000, when the structure was strengthened. HOW TO GET THERE: Travel 33 miles west of Eugene on Oregon Highway 126 to Whitaker Creek /Clay Creek Recreation Area turnoff. Exit the highway on the south side and follow the road back under the highway and railroad tracks (north) a short distance to the bridge.

  • Florence Area Chamber of Commerce Visitor Center

    290 Hwy 101
    Florence, Oregon 97439
    (541) 997-3128

    Florence is “Oregon’s Coastal Playground!” An award-winning destination for outdoor adventure, romantic getaways, family vacations, arts and culture, connecting with nature, or building and growing a business. Florence has recently been named “Second-Best Small Town in the Northwest” and “Second-Best Small Town In America for Adventure” by USA Today; one of TripAdvisor’s Top-25 Family Weekend Getaways With Kids, Expedia’s Most Beautiful Town, one of the “8 Coolest Cities You Must Experience Yourself” by Flights.com, and The Oregonian/OregonLive.com Reader’s Choice for Best Coastal Getaway. We couldn’t agree more. Experience the area yourself, and make Florence your coastal playground!

Featured accommodations

  • Driftwood Shores Resort & Conference Center

    88416 1st Ave
    Florence, Oregon 97439
    541.997.8263

    Driftwood Shores is the ultimate place to call home for your vacation, being the only oceanfront lodging property for mile. You will be merely steps away from ten miles of uninterrupted beautiful beaches. Whether you’re here with family, planning a trip with your closest friends, or looking for a place to spend a little quality time with a loved one, you’re sure to discover something truly special on the shores of the Oregon coast. Breathtaking views of the Pacific Ocean are just the beginning of this exceptional destination; the refreshing coastal air and bright sunshine is sure to help you rejuvenate on your stay, no matter how long. We are conveniently located close to the Oregon Dunes National Recreation Area, Sand Master Park, Sea Lion Caves and Heceta Head Lighthouse.

Events

Featured Deals

  • Best Western AAA Discount

    AAA members enjoy a hotel discount of 10% or more on rooms at Best Western® Hotels® & Resorts.  Hit the road and explore amazing destinations across North America. From warm breezes of the Florida beaches to the dramatic coastlines of the Pacific Northwest, travel the amazing sites and save with your AAA discounts all along the way.  To Start Saving: Reserve a hotel room online…

  • Coos Bay Manor B&B – Custom Breakfasts

    A full breakfast is served in the dining room. Great care is given to take your healthy diet preferences into consideration. We can prepare breakfasts to meet the needs of gluten-free and low-carb menus, low-cholestrol regimens, vegetarian and vegan diets, etc. Simply notify us at the time of reservation with your special requests. 

  • Edgewater Inn – Oregon’s Adventure Coast Discount

    Valid all year round. Because we all can’t get away in the summer time! When calling the motel, or stopping in ask for the Oregon Adventure Coast Discount. We will have 3 different rates to offer according to the  season. On the waterside, standard units, or a Hot tub room.  Cannot be combined with any other special offers.

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