Florence

Located on the central Oregon coast along Highway 101, Florence is a scenic and recreational paradise. A charming old town which was originally a mill town, Florence has a population of over 6200. Old Town boasts a number of interesting shops and restaurants, and there is a marina and RV campground on the waterfront. Along Highway 101, there are many new stores in this growing area of the Oregon coast.

Camping, fishing, dune buggy rides, sand boarding, shopping, crabbing, clamming, birding, hiking and golfing are but a few of the activities available in Florence.

Featured activities

  • Florence Visitor Information - Eugene, Cascades & Coast

    Florence, Oregon 97439
    800-547-5445

    Eugene, Cascades & Coast... Real Adventures. Real Close. Located on the central Oregon coast at the mouth of the Siuslaw River, Florence offers visitors the opportunity to experience all of the region's variety in one visit. From fresh water lakes to miles of sand dunes and world-class landmarks, Florence is a favorite destination for visitors across the globe.

  • Heceta Head Lighthouse

    Hwy 101 S
    Florence, Oregon 97439

    Named after Don Bruno de Heceta, a Spanish explorer, Heceta Head lighthouse is located north of Florence. This 56-foot tower was first lit in 1894. This lighthouse is 205 feet above the ocean and the light sits at the top of the 56' tower illuminated in 1894. A half-mile hike will lead visitors to this lighthouse, in addition to seabird nesting sites and nearby Bed and Breakfasts located in the assistant keeper's home. The short 1/2 mile hike to the top of the lighthouse from the parking lot is well worth the effort. The spectacular view makes it a great place to share a kiss or for a picnic. Open daily, May-September and Friday-Monday during March, April and October for tours.

Featured accommodations

  • Driftwood Shores Resort & Conference Center

    88416 1st Ave
    Florence, Oregon 97439
    541.997.8263

    Driftwood Shores is the ultimate place to call home for your vacation, being the only oceanfront lodging property for mile. You will be merely steps away from ten miles of uninterrupted beautiful beaches. Whether you’re here with family, planning a trip with your closest friends, or looking for a place to spend a little quality time with a loved one, you’re sure to discover something truly special on the shores of the Oregon coast. Breathtaking views of the Pacific Ocean are just the beginning of this exceptional destination; the refreshing coastal air and bright sunshine is sure to help you rejuvenate on your stay, no matter how long. We are conveniently located close to the Oregon Dunes National Recreation Area, Sand Master Park, Sea Lion Caves and Heceta Head Lighthouse.

  • Vacasa - Florence

    3298 Hwy 101
    Florence, Oregon 97439
    (541) 997-6235

    There's no better way to truly experience Florence, Oregon than by living like a local in a private vacation home! Vacasa has dozens to choose from, including cozy cottages right downtown, waterfront retreats on the Siuslaw River and Siltcoos Lake, and oceanfront homes steps from the sandy beach. Every Vacasa home in Florence is unique, but many offer private hot tubs, full kitchens, fireplaces, WiFi, and pet-friendly policies. Find your ideal retreat today—visit Vacasa.com for detailed descriptions and photos of each property, along with customizable search and easy online booking.

Featured Events

  • Oregon’s Past Military History – 1850s through 1920s

    Oregon Coast Military Museum
    2145 Kingwood St
    Florence, Oregon 97439.0
    January 10 - 24, 2018

    Learn about Oregon’s military history from the 1850s to the 1920s.

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  • Florence Crab Crack

    Florence Events Center
    715 Quince St.
    Florence, Oregon 97439
    (541)997-9110
    February 3, 2018

    Tickets will go on sale for Florence Food Share’s 7th annual Crab Crack fundraiser after December 1st. Happening at the Florence Events Center on Saturday, February 3rd from 4 to 7pm, enjoy Oregon Coast crab along with pasta, coleslaw, garlic bread, sodas, coffee and dessert by BJ’s. A no-host bar will be available. There will also be a silent auction held during the event that will include a beautiful selection of items. Ticket price is $40 per person. Advance purchase is required. Only 400 tickets will be sold and the deadline to purchase is January 25th (however we have sold out two years in a row, so don’t wait to purchase!).

    There will be no ticket sales at the door. All proceeds will benefit the hunger relief efforts of Florence Food Share (www.florencefoodshare.org), an emergency and supplemental food pantry serving individuals and households in West Lane County. For more information, to arrange group seating or to purchase tickets contact Norma Barton, at 541-997-9110 or nbarton@florencefoodshare.org.Tickets also are available (after December 1st) M-F, 10am to 1pm at Florence Food Share, 2190 Spruce St., 541-997-9110.

    Past Crab Cracks have all sold out, so get crackin’ and get your tickets.

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  • A Pocketful Of Dreams – Bing Crosby & The Classic Songbook

    Florence Events Center
    715 Quince St
    Florence, Oregon 97439
    541-997-1994
    February 11, 2018

    Jesse Cloninger and The Jazz Kings pay tribute to Bing Crosby with a choice selection of the best songs from his long career. The Florence performances offers conventional concert seating.

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Featured Deals

  • Horseback Riding Package – Driftwood Shores

    Feel the gentle breeze blowing as you fulfill the fantasy of riding a horse on the sandy beach at the Oregon Coast. Now you can stay in one of Driftwood Shores Resort ocean view rooms and get a discounted ride on that fantasy beach ride or guided tours. C&M Stables has horses available for every level of riding skill and for petting. Fun lifetime experience.…

  • Overleaf Lodge & Spa – 20% Off

    Enjoy 20% off per night at the Overleaf Lodge if you bring in 2 cans of food (2 cans per night) through March 23rd – some black out dates apply. For more information please call 541-547-4880.

  • Best Western AAA Discount

    AAA members enjoy a hotel discount of 10% or more on rooms at Best Western® Hotels® & Resorts.  Hit the road and explore amazing destinations across North America. From warm breezes of the Florida beaches to the dramatic coastlines of the Pacific Northwest, travel the amazing sites and save with your AAA discounts all along the way.  To Start Saving: Reserve a hotel room online…

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