Florence

Located on the central Oregon coast along Highway 101, Florence is a scenic and recreational paradise. A charming old town which was originally a mill town, Florence has a population of over 6200. Old Town boasts a number of interesting shops and restaurants, and there is a marina and RV campground on the waterfront. Along Highway 101, there are many new stores in this growing area of the Oregon coast.

Camping, fishing, dune buggy rides, sand boarding, shopping, crabbing, clamming, birding, hiking and golfing are but a few of the activities available in Florence.

Featured activities

  • Florence Area Chamber of Commerce Visitor Center

    290 Hwy 101
    Florence, Oregon 97439
    (541) 997-3128

    Embark on endless Uncurbed Adventures by day, then shop, dine and be entertained when the sun goes down on the gorgeous Pacific Ocean...it's all here in beautiful Florence, Oregon! From ATV and sandboarding action on the immense sand dunes to strolling Historic Old Town, hiking or camping in Old Growth forests, there's too much to do in just one day! Book your reservations at one of several lodging choices and make Florence you new favorite travel destination.

  • Carl G. Washburne Memorial State Park

    US 101, 14 miles N of Florence, Oregon 97439
    541-997-3641

    Washburne is located on the east side of Highway 101 with a buffer of native plants between you and the highway. The campsites are spacious. There are several trails of varying difficulty leading from the campsites to the beach, wildlife viewing areas and second-growth forests. A walking trail leads you under the highway to a five mile sandy beach and a day-use area, where you\'ll find space to watch whales, hunt agates, beachcombing and picnic.

Featured accommodations

  • Driftwood Shores Resort & Conference Center

    88416 1st Ave
    Florence, Oregon 97439
    541.997.8263

    Driftwood Shores is the ultimate place to call home for your vacation, being the only oceanfront lodging property for mile. You will be merely steps away from ten miles of uninterrupted beautiful beaches. Whether you’re here with family, planning a trip with your closest friends, or looking for a place to spend a little quality time with a loved one, you’re sure to discover something truly special on the shores of the Oregon coast. Breathtaking views of the Pacific Ocean are just the beginning of this exceptional destination; the refreshing coastal air and bright sunshine is sure to help you rejuvenate on your stay, no matter how long. We are conveniently located close to the Oregon Dunes National Recreation Area, Sand Master Park, Sea Lion Caves and Heceta Head Lighthouse.

  • Vacasa - Florence

    3298 Hwy 101
    Florence, Oregon 97439
    (541) 997-6235

    There's no better way to truly experience Florence, Oregon than by living like a local in a private vacation home! Vacasa has dozens to choose from, including cozy cottages right downtown, waterfront retreats on the Siuslaw River and Siltcoos Lake, and oceanfront homes steps from the sandy beach. Every Vacasa home in Florence is unique, but many offer private hot tubs, full kitchens, fireplaces, WiFi, and pet-friendly policies. Find your ideal retreat today—visit Vacasa.com for detailed descriptions and photos of each property, along with customizable search and easy online booking.

Featured Events

  • 2nd Saturday Gallery Tour

    Various Locations
    Laurel Street & Bay Street
    Florence, Oregon 97039
    (541)991-8213
    January 13 - December 8, 2018

    A self-guided tour of Florence galleries featuring receptions and local artists on the second Saturday of each month year-round, rain or shine.

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  • National Theatre Live Screenings at City Lights Cinema

    City Lights Cinemas
    1930 Hwy 101
    Florence, Oregon 97439
    (541)305-0014
    October 3, 2018 - March 2, 2019

    City Lights Cinema in Florence screens two performances each of several filmed performances of Britain’s National Theatre Live. The works will be broadcast from London’s West End, where each play has received critical acclaim and public attention. Each play will have an evening showing on Wednesday and a matinee showing the following Saturday.

    • ​October 3 & 6 – "Julie" starring Vanessa Kirby and Eric Kofi Abrefa and directed by Carrie Cracknell
    • October 17 & 20 – "King Lear" starring Ian McKellen and directed by Jonathan Munby
    • November 21 & 24 – "Allelujah!" written by Alan Bennet
    • December 12 & 15 – "The Madness of King George" starring Mark Gatiss and Adrian Scarborough
    • January 9 & 12 – "Antony & Cleopatra" starring Ralph Fiennes and Sophie Okonedo and directed by Simon Godwin
    • February 27 & March 2 – "I’m Not Running" starring Sian Brooke and written by David Hare

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  • Florence Holiday Tree Lighting

    Historic Old Town Florence
    Bay St
    Florence, Oregon 97439
    November 24, 2018

    Head to Historic Old Town Florence along the Siuslaw River for a tree lighting ceremony to kick off the holiday season. Santa will arrive at Gazebo Park at 3:30 p.m., riding in style in a fire truck. Hot cider and cocoa will be served until it is gone. Also, take a hayride through town. The tree will be lit by mayor Joe Henry at approximately 5:30 p.m. and the ceremony will include Christmas carols and live music. Boats at the marina will be lit as well. Don’t forget to support local merchants and shop for holiday goodies.

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